While designing this store, the task was to offer an immersive experience where quests unveil fashion items before their actual existence. Central to the store’s design was the creation of a luxurious "Jacket" inspired by the opulent feathers of a peacock.

Guided by the bold proportions synonymous with contemporary high-end fashion, the challenge was expressing the mesmerizing allure of peacock feathers through the architecture. The innovative solution involved introducing the dimension of time to the process. By capturing the peacock's tail in dynamic motion – transitioning from a resting position to full display – the store's "Jacket" was infused with depth, intensity, and an engaging pattern.

At the heart of this design is the the lantern. Assuming the role of the peacock's crest, the lantern becomes the symbolic centrepiece, casting its radiant glow, illuminating the entire store and city. The result was an innovative and experimental archisculpture that seamlessly merges architecture, fashion and nature.